The System Behind the Sale.

Fractional VP of Sales and revenue coaching for B2B SaaS startups and growth-stage companies. We build the infrastructure, install the playbook, and coach the team.

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Drive Sales Strategy "The System Behind the Sale."

Four engagements. One goal: a revenue engine that scales.

01 Fractional VP of Sales

Embedded sales leadership without the full-time cost. We own the number, build the process, and coach the team. Typically 10 to 20 hours per month.

Full pipeline ownership and forecasting
Sales process design and documentation
Rep coaching and performance management
CRM setup and hygiene accountability
Weekly leadership reporting

02 GTM Strategy and Sales Audit

A structured diagnostic of your go-to-market motion. We interview your team, review data, map your ICP, and deliver a prioritized action plan.

ICP definition and validation
Channel and motion analysis
Win/loss pattern review
Competitive positioning assessment
90-day execution roadmap

03 1:1 Sales Coaching

For founders selling or individual contributors who need to level up fast. Built around real deals in your actual pipeline.

Weekly deal review and coaching
Messaging and objection handling
Discovery call and demo skills
Negotiation and close strategy
Accountability and momentum tracking

04 Group Sales Cohorts

Cohort-based programs for sales teams ready to build consistent process and shared language. Customized to your industry and motion.

ICP and buyer persona alignment
Outbound prospecting and sequencing
Discovery and qualification frameworks
Objection handling and close techniques
Cohort accountability and tracking

We do not consult and leave. We embed, execute, and drive — until the system runs without us.

Drive Sales Strategy · Nashville, Tennessee

Let's figure it out together.

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Most engagements start with one conversation. Tell us where you are and we will tell you what makes sense. Start the Conversation →